Principal Buyer was established to lead the processes of electricity power purchase and sale agreements with a clear vision and a steadfast commitment to excellence. 

In 2022, the company transitioned to fully state owned, marking a strategic turning point that unlocked vast opportunities to strengthen its leadership, both locally and globally. Expanding its scope, the company has played a pivotal role in advancing the electricity sector by developing and managing renewable and thermal power generation projects, energy storage systems, while overseeing energy procurement, trading, and supply chain management on both local and international levels.

As we move toward an optimized energy mix, our efforts fully aligned with the objectives and the aspirations of the Kingdom’s Vision 2030.